Legacy giving is the most powerful,
yet most under-utilized,
element of a nonprofit's fundraising efforts.
The Great Wealth Transfer is unfolding as Baby Boomers (born 1946–1964) pass down their remarkable financial growth to heirs, charities, and institutions. The next 20 years will see once-in-a-lifetime opportunities for nonprofits to secure transformative levels of funding.
$11.8 TRILLION
is expected to flow into the nonprofit sector.
If you aren’t actively promoting your legacy program, your donor’s gifts will flow to those who are—national organizations, local hospitals, and alma maters.
The phrase "reach for the brass ring" originated from carousel rides, symbolizing the pursuit of excellence and ambition by grabbing a valuable brass ring among the ordinary ones.
COMPREHENSIVE STRATEGY
Our team works with you to build accessible legacy giving options to initiate a broad range of revenue streams.
DONOR CONFIDENCE
Are you having difficulty conveying the benefits of impactful giving, leading to a lack of donor understanding and trust?
DONOR FOCUSED
Legacy giving isn't about being a financial or legal expert. It's about cultivating the relationship your donors have with your mission.
EFFICIENT CAMPAIGNS
We streamline the administrative aspects of promoting legacy gifts so you can focus on all the other work you do!
BRAND BOLSTERING
Are you ready to enhance your organization's image and reputation through positive legacy giving initiatives?
MANAGEMENT SUPPORT
Are you struggling with lack of staff and/or expertise to adequately promote and manage an impactful program?
From Our Clients
Michelle "Micki" Simeone
Executive Director
West Columbia Gorge Humane Society
"Brass Ring's Legacy Giving Program, has been easy to follow, comprehensive, and paced perfectly. Our team is fortunate to have the benefit of their many years of experience and wisdom."
Wendy Marsh
Former Chief Development Officer
Catholic Charities of Oregon
"What truly sets Brass Ring apart is their unwavering commitment to innovation. In an ever-evolving landscape of philanthropy, they remain at the forefront of emerging trends and best practices, continuously seeking out new opportunities to optimize the impact of legacy giving. They are relentless in their pursuit of excellence for their clients."